If you are looking for an excellent way to retain the good will and business of past clients, try handing out some promotional items. You've already got their names on your email list. Their addresses are likewise in your memory banks.
Send out a free USB stick along with a friendly note. It's a great way to touch base with past customers and let them know that you are still thinking of them. A friendly gift is a great way to restore a profitable business relationship.
It's Never a Good Idea to Take Your Past Clients for Granted
It is never a good idea to take the good will of a past customer for granted. In fact, this is one of the very worst mistakes that a modern business owner can make. You will find out soon enough if you are not doing everything in your power to satisfy these needs, as a past client will not be shy to inform you. It all comes down to a matter of being able to pay attention to and then respond to their specific needs.
There are any number of things that a past client will want to receive from you in order to feel that you are treating them in a fair and considerate manner. A free USB stick might not be their first request, but who would ever turn down a free gift?
Past Clients Want to Continue to Receive the Personal Touch with Promo Items
When you contact your past clients, there needs to be a solid reason for doing so. No one wants to receive spam emails from total strangers. You'll need to include a subtle reminder of your past association.
It's best to do this by adding a personalised touch so that the recipient not only remembers who you are but the specific connection they had with you. A free USB stick, along with a friendly note, is a great way to jog their memory.
It's an excellent idea to contact them with a phone call, postcard, or email every once in a while. You can also schedule a series of special events, such as an Annual Homeowner’s Check-up, for your best and most faithful clients.
Continuing to Engage with Past Clients Will Grow Your Business
Keeping a strong line of communication with your past customers is an excellent way to encourage the future growth of your business. The advantages that come from keeping in touch can hardly be overestimated.
As a vast pool of resources to draw upon, your past clients can also be the key to acquiring a whole new generation of new customers. Much of this can be accomplished by using testimonials from your favourite former clients directly on your official company website. You can sweeten the pot by handing out a few timely gifts.
Use Promo Gifts to Get Positive Press is a Great Way to Grow Your Business
Free promo gifts are an excellent way to encourage the growth and future prosperity of your home inspection business. It isn't a matter of bribing people to write good reviews or recommend your business to their friends. The best part about giving gifts to your past clients is that it comes straight from the heart and is a gesture they'll always be grateful for.